Improve Your Email Marketing Strategy With SMS And Marketing Automation

Complementing your email marketing strategy with mass SMS and marketing automation or automated will progressively improve the efficiency of your campaigns. Many SMEs use email to promote their brand, build loyalty and make themselves known. However, some do it in a massive and intrusive way, that is, sending newsletters to users who are not really interested or who are not attracted to the content. These practices do a lot of damage to email marketing and the concept of it. And the result is a rejection by users.

But do not worry! This does not have to happen to you or your company. Throughout this text, we are going to tell you how SMS and automated or automation marketing can improve your communication strategy and make your brand resurface or enhance efficiency.

With an "all in one" application of marketing automation you can send newsletters, make automated email sequences, send questionnaires, design landing pages, etc. You can also find more specific functions such as the A / B test, email verification, connect WordPress, PrestaShop and Google Analytics with the application, or generate reports to measure the results of your campaigns. An appropriate example with these features would be the Mailify application.

Get Your Newsletter To More People With Bulk SMS

The SMS is the perfect complement for mailing. The level of reception and viewing of messages is very high. They are also received instantaneously. With SMS you can save time and money. By complementing it with the email, you convert your campaign into multichannel. So you will get more contacts and more quickly.

Through messages, via SMS it will be easier to boost the content of your newsletter. In addition, you always have the option of incorporating a link to a landing page that makes the message more attractive and, consequently, converts your contacts, by redirecting the recipients of the SMS to a page dedicated to the conversion.

Marketing Automation: Automate Your Email Marketing And SMS Campaigns

Automating your email campaigns will allow you to send messages automatically at the right time. A functionality that in addition to saving time, allows you to know and build loyalty to your customers through automated sequences.

To illustrate more clearly the advantages of automated marketing or marketing automation we will give three examples:

• Activate a welcome email each time a user signs up to your database.

• Schedule a date in your database, for example, the birthday of your contacts or the last purchase made.

• Add forms or invitations that strengthen the relationship with your contacts and allow you to know them better.

Remember To Prepare Your Newsletter With a Responsive Design

Both for your newsletters and for your landing pages it is important to have responsive templates, that is, whose design is adapted to the different reading devices, whether computer, tablet or mobile device. Since we remember that we are trying to launch an email marketing campaign and SMS together.

As for the development of templates, you do not need to be a professional graphic designer or designer to venture into developing your own pages or newsletters. On the internet you have several graphics editors with very simple and intuitive systems like EmailBuilder, which works through the drag & drop system, that is, dragging and dropping the different blocks of text and images to configure the template to your liking.

Vander Deeman

Graduated in Economics from PUC-SP and Financial Planner certified by IBCPF. He began his career as an equity analyst at WeBulkSale.com and has more than 12 years of experience in operations desk, fund management, investor relations, and equity allocation.